Heikki Nivala, the CEO of Boreal Bioref Ltd, was chosen as the Happiness Ambassador 2018 on 30 June in "The Day of Happiness" event in Kemijärvi. The other person given the title of Happiness Ambassador was an entrepreneur Päivi Kostamo. Tiina Nyyssönen, our summer employee, who was chosen as the Happiness Ambassador in 2017 performed in the event.
This year's Happiness Ambassadors were selected by the citizens of Kemijärvi. The locals first had to think of suitable persons to nominate as the face of "The Feeling of Happiness". They were instructed in the nomination with following words:
"You can nominate as Happiness Ambassadors people from Kemijärvi who have shown great prosperity to their home town with their positivity and exemplary happiness. They have promoted a positive image of Kemijärvi to the world through their actions. They are people with strong local culture and identity."
After the nomination, locals were able to vote the final Happiness Ambassadors from the finalists chosen by The City of Kemijärvi. Nivala was described in the candidate text as follows:
"Heikki has, through his own actions, promoted the identity of people from Kemijärvi. He has pushed the development of the city forward. For example, he is currently working on getting a biorefinery in Kemijärvi. Welfare and happiness of the local people are important values to him. Through his actions, Heikki wants to enable a vibrant city for all. Heikki is characterized as a pleasant, polite and positive person."
Nivala received the Happiness Ambassador diploma at the event and from now on we can meet him not only in meetings and press conferences but also in the context of his Happiness Ambassador title!